Brand interview

In order to build a successful brand, there is essential homework that often people miss. And they spend a long time chasing down the wrong path, only to circle back because they didnt do their homework.

Don't worry, it can be fun. And you probably have a lot of the answers already.

The brand interview is a way to capture all the necessary ingredients for cooking up a great brand name.

The interview covers your:

• Three core brand values
• Customer needs and wants
• unique selling proposition
• elevator pitch
• aspirational keywords
• emotional keywords