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    Knowledge base

    Naming process

    The steps of naming an organization or product.

    1. name background preparation
      • brand values
      • customer wants and needs
      • technical description
      • aspirational keyword brainstorm
    2. ideation
      • thesaurus and idea expansion
      • name generators
      • brainstorm
    3. verification
    4. voting
    5. validation
    6. launch
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    © Nameframe 2022