Knowledge base

Name criteria

Names have various objective and subjective factors that make them good, bad, or great.

For subjective factors, there are key criteria you should consider after advancing through to the final round of a naming project, including:

  • Memorability
  • Audience fit
  • Positive associations
  • Uniqueness
  • Meaningfulness
  • First impression
  • Global accessiblity
  • Focused vs. wide scope
  • Aspirational quality

For many objective factors, you can use automated tools like our nameframe score.